SOUND BITES: New leadership for global window trade fair Fensterbau Frontale

Chiara Sträßner has been appointed the new director of Fensterbau Frontale, the world’s leading trade fair for windows, doors, and facades, effective immediately. This significant leadership change sees Sträßner taking charge of the organisation of the prestigious event, while Elke Harreiß, who has dedicated over two decades to the trade fair, will remain at the helm of the department.

Sträßner’s appointment signals a new chapter for Fensterbau Frontale, with expectations that her background and future-focused goals will shape the fair’s direction. In an interview, Ms. Sträßner shed light on her extensive experience within the trade fair and events sector. Her career has consistently involved her in the planning and execution of such large-scale gatherings, an area she finds particularly compelling.

She said: “I continue to pursue the goal of consistently expanding Fensterbau Frontale as the world’s leading international trade fair – both in terms of content and strategy. Its role as a driver of innovation and central platform for industry will be continuously developed. Important topics such as sustainability, digitalization, and securing skilled workers will be given even greater focus. Together with our exhibitors and partners, we want to provide forward-looking impulses that will really move the industry forward. Fensterbau Frontale will continue to be a place that combines tradition and innovation and where personal encounters, practical solutions and international networks take center stage. Together as a team, we will intensify our efforts to achieve this.”

Fensterbau Frontale is a pivotal event in the global construction and fenestration industries, drawing professionals and innovators from across the world. The fair serves as a crucial platform for showcasing the latest trends, technologies, and products in windows, doors, and facades. The strategic decision to bring in new leadership at this juncture underscores the organisers’ commitment to maintaining the event’s premier status and evolving to meet the dynamic demands of the market.

Industry observers will be keenly watching to see how Ms. Sträßner’s vision will influence the format, content, and international reach of Fensterbau Frontale in the coming years. Her leadership is anticipated to build upon the strong foundation laid by her predecessor, while also introducing fresh perspectives to ensure the fair continues to be a driving force for innovation and business development within the sector. The focus will undoubtedly be on further enhancing the visitor and exhibitor experience, cementing Fensterbau Frontale’s indispensable role in the global trade fair landscape.